The Charlotte Hornets have a new logo.
The team will unveil it Thursday during a news conference at the Wells Fargo Center.
The Hornets’ name will be the same as it is today, with a blue, white, red and white shield with a white star on it.
Hornets owner Michael Jordan has made no secret of his frustration with the logo and has said he plans to bring it back.
The logo was created by the team’s creative director, Rob Micallef, and is a mix of elements that have become familiar in other sports franchises.
The name of the team is the same, but the color of the logo is different.
Micallf says it will be “a unique, memorable look” and it will look like “the logo for a different era of the Charlotte Bobcats.”
The logo is meant to “create a new level of excitement” in Charlotte.
Here’s what you need know: Who’s behind it?
Jordan has no affiliation with the team, but he and the team have been in touch via email and phone for the past several months.
The new logo will debut at the team site and at the arena where the team plays, which will be a home for the Hornets’ home games, as well as some outdoor events.
The site will feature a new photo booth and other interactive elements.
The home arena will be renamed the Bobcats Place, and the Hornets will play there when the franchise moves to Charlotte.
What will it look like?
The team says it’ll feature “a bold, bold design” that will “be visually and stylistically unique” and that it’ll be “as fun to watch as it will to play.”
The Hornets have not released an official concept art for the new logo, but Micallen says the team will create a website that will allow fans to vote on which design they want.
“We will be sharing those designs with our fans in the near future, but in the meantime, the fans will have the option to vote,” he said.
How will it be used?
The Hornets are currently playing in the Eastern Conference.
The league’s new TV deal, which kicks in this season, gives the league more flexibility to choose which logos to use in their home games.
In other words, the Hornets could choose to use the new Hornets logo on a variety of occasions, from uniforms to banners to banners that feature the team logo.
But what about when the team leaves the East?
The new design will only be used on game days, and it won’t be used in arenas that are used for games in the NBA.
The teams website says the new design is not meant to be “an official branding element of the Hornets organization,” but it does include a list of other teams that will use the logo on game nights.
What happens next?
The Charlotte Bobcat logo will become the official logo of the franchise for the next three years.
The city’s mayor says that, in the interim, the team plans to use it “in conjunction with a new, larger logo.”
The team said it will make its own logo and “in consultation with the city.”
Micallin said that it was also in talks with the league about creating a logo for other sports teams, including the Major League Baseball franchise.
Will the new one change the way people look at the Hornets?
Not really, according to Micalleti.
“I don’t think it’s going to change the look of the league,” he told Buzzfeed.
“It’s not going to affect the way we look at our league.
The look of our league is a reflection of the city of Charlotte.
Our team, our city, is a part of that history and history is reflected in the uniforms, and that’s what the team looks like on the court.”
The new Hornets will not wear the old logo, so the team has not said anything publicly about the change.
Does it make sense for fans to hate it?
The city of Orlando, Florida, will have to approve the use of the new name before it can become official.
The Orlando Sentinel reported that officials in Orlando were “deeply disappointed” by the decision.
The decision to use a new name has been criticized by the city and the league, including Commissioner Adam Silver, who said the team should use the old name “because of history.”
The league, meanwhile, has said that the name was chosen because it “looks good” and is “better aligned with the Hornets brand.”
What about fans?
Micaller says that the team won’t make any changes to the fan base.
“Fans will be able to have that Hornets name,” he says.
But that doesn’t mean the team isn’t trying to get a little bit more creative.
“This is an opportunity for us to go out there and be a little more innovative and have a better look for the franchise and for our fans,” he added.